Make data-driven decisions

Although technical, this step is thankfully both easy AND free.

Install Google Analytics

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Google Analytics helps you understand what’s going on with your website. Here’s how to install it on your WordPress website.

Add your website to Google Search Console

Google Search Console is a free tool by Google that helps you monitor your site’s presence in Google Search results, and to help Google understand your site better. This article explains how to add and verify your WordPress website to Google Search Console. If you haven’t already, sign in to Google Search Console – Add Property… Continue reading

Pay attention to these Metrics

Now that your data collection system is up and running, all you have to do is check out your Google Analytics page every so often. Here are some important metrics to be familiar with: Audience Overview Users – The number of unique users (identified by their IP addresses) who visited your website. Think of a… Continue reading

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