Your logo is an important part of your website and business branding. Having a custom logo can make your website design appear more professional, and improve your online visibility. But what if you can’t afford to hire a designer to create a custom logo design for your business and website?

In this article, we’ll look at why you should consider a logo maker service instead of hiring a designer. We’ll then cover seven logo maker solutions you can try – all of which can be made-to-measure! Some of these tools are free, while others come at an affordable price but provide complete branding kits. Let’s get started!

Professional Logo Designer or DIY Logo Maker?

Creating a logo is important, and hiring a professional designer is certainly a good investment into your business. However most new businesses may not be ready for a designer yet.

You may not even be set on a niche or topic yet so your brand may still be evolving as you find your voice and your niche. As such, you may want to tinker and play around with the design of your website and logo. It took three iterations before ClickWP finally took shape, so we know first hand how uncertain things can be in the beginning.

You may not have the mental energy and space. As a new business owner, you may be busy hustling, gaining customers and building your first website. That’s not the right frame of mind to go through the designer’s discovery process or branding exercise. This leads to a risk of the designer missing the mark with your logo, wasting valuable time and money.

Speaking of money, professionally-designed logos can be expensive. To see a few examples of the fees you’ll be facing, you can check out companies such as Design Hill. Some designers such as Laura Busche might bundle services to make them more affordable. However, these options are still hard on the budget for entrepreneurs who are looking to build their first website.

These are some reasons why we argue that professional logo designers may not be the best option for new businesses. However, you can still get high-quality, affordable customized logo design for your website with a DIY logo maker.

Budget Options for Customized Logo Design

There are many logo making services available, but they aren’t all equal. Picking the right one is important if you want to get the best possible design. There are free and customized tools, DIY solutions, and branding kits that you can choose from, so let’s look at a few of the top options. 

Free Options

1. Wix Logo Maker

Wix Logo Maker creates customized logo designs

Wix is a website builder that prides itself on being easy to use. The Wix Logo Maker is no different, and you can create a custom logo in minutes. The editor uses the same drag-and-drop interface of the Wix website builder, making design creation simple.

There are a lot of other features on offer, including:

  • Fully-customizable templates
  • Immediate download once the logo is complete
  • Automatic matching of the logo with your current website branding

The Wix Logo Maker is free to use, and you can download your logo without charge. However, if you want more file options (such as high-resolution SVG files), you’ll need to make a one-time purchase. Fret not, it’s completely affordable. 

2. Shopify Logo Maker

Shopify Logo Maker, Hatchful, creates customized logo designs

The Shopify Logo Maker called Hatchful is another free option with a big name behind it. This logo maker is easy to use, with plenty of clear instructions to follow. The system also provides you with a template that you can easily customize. 

The Shopify Logo Maker has a range of features that make it a great option, like:

  • A polished and easy-to-use interface
  • A large selection of templates to customize
  • Instant download of multiple logo files

This logo maker is completely free to use. The download file offers logos for your website and social media. There are no upsells or limitations on the service – it’s all about logo customization for your brand.

DIY Options

3. Looka

Looka is an interesting and fun DIY option. It features an AI-powered platform to design a custom logo in minutes. The tool starts by asking you to choose styles, colors and symbols that you like. It will then use these inspirations to generate custom logo designs which you can further tweak to get just the way you like.

This unique logo maker has a lot of features to unpack, including:

  • Mockups that show you how your logo looks on t-shirts, business cards and more
  • Custom logos based on personal preferences
  • Customization of the generated logo
  • Expand your logo into social images, business cards, posters and more with their Brand Kit feature

Creating your logo is free, but you’ll need to pay to download it. You can purchase single logos for $20 (PNG file only) or $65 (includes source files). Alternatively subscribe to their Brand Kit to generate other types of collateral for your business.

4. Canva

Canva creates customized logo designs

Canva is more than just a logo maker. It’s a full graphics creation system that is easy to use. With Canva, you can create and customize logos, business cards, flyers, and social media graphics. Using this tool could eliminate the need for a graphic designer for your website. 

There are a lot of features offered by Canva (and their Canva Pro version is affordable too!), including:

  • A drag-and-drop editor
  • Guidelines for correct element placement
  • Hundreds of customizable logo designs
  • Graphic editing tools, including blurring and cropping

Canva offers a free account that is more than enough for creating a professional logo. This account provides access to the editor and thousands of graphics. You can also upload your own graphics if you prefer. 

5. Turbologo

Turbologo creates customized logo designs

Turbologo aims to make logo creation simple and fun. In fact, you can create a logo in just a few minutes. Initial designs are generated based on your business’ name and chosen colors. The system is simple, yet you can fully create customized logo designs.

Turbologo has a lot of features that make designing your logo a breeze, such as:

  • Thousands of customizable logo templates
  • A user-friendly editor
  • An unlimited number of logo designs

The Turbologo designer is free to use, and you can create as many designs as you want. You will need to pay to download your logo. The Lite plan costs $16, while the $32 Standard plan provides multiple file types (including vectors). 

Branding Kits

6. Laura Elyse Designs

Pre-made logo designs by Laura Elyse

If you already have a plan in mind for branding your business as a whole (rather than just creating a logo), you might want a full branding kit like Laura Elyse Designs.

This affordable website logo making option does not require you to edit anything, but instead provides you with a questionnaire to fill out. Concept logos are created and you’ll need to approve one, which is used for the branding kit. 

Laura Elyse Designs offers a range of features you cannot get with other logo makers, such as:

  • Full-service branding packages
  • Pre-made logos for easy purchase
  • Customized logo designs created according to your style preferences
  • Reasonable turnaround times

The cost of this service varies depending on what you’re looking for. Pre-made logos cost $25, while a custom logo costs $400. Branding kits range from $450 to $500. 

7. Creative Market

Creative Market is where designers create premade logo templates for users to purchase, as well as creating customized logo designs

Creative Market is different from the other logo makers on this list. Here, designers create premade logo templates that you can purchase. You will then need to use editing software such as Adobe Photoshop to customize your logo template.

With Creative Market, you’ll get:

  • Easy purchasing of pre-made designs
  • Logo designs created by professionals
  • Clear licensing for logo usage

Creative Market does offer some free and customized designs, but the majority of templates are premium. The cost varies depending on the designer and the license you want. 

Your business’ logo is central to your branding and marketing. And because it can be a significant investment, many entrepreneurs get hung up over it. This then delays their website and they miss out on leads that their website could bring.

While you can hire a designer to create it, using a logo marker or service is cheaper and faster for most new businesses (especially when they can be custom-made to your liking). You will also have the freedom to change your logo without facing an additional expense. 

The Wix Logo Maker is one of the best free options, and creates customized logo designs with websites in mind. Looka is a quality free DIY option, but you’ll need to pay for the best resolution. On the other hand, if you are sure about your branding, a branding kit made by Creative Market may be the best choice. 

Have you tried any of these affordable and customized logo design services, and what did you think? Let us know in the comments below!

About David

David has over 15 years of experience with web geekery and WordPress. That experience spans every­thing from cre­at­ing affordable websites for small businesses, developing custom themes to opti­miz­ing WordPress sites for thou­sands of page views in a day. Say hi to David on Twitter at @blogjunkie.

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