Version 2.0.1 – with effect 25 May 2018; updated 26 September 2019
Your privacy is important to us. At its simplest this is our promise:
- We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services
- We will never sell your data
- We will store any data that we hold on you securely, only for as long as we have a reason to keep it
- We will respect your requests to opt-out and or delete your data
What type of information do we collect?
Information you share with us on our websites
We collect information you provide when you use our services or submit any forms including contact forms, newsletter sign-ups as well as any profile information you provide. We may also collect additional so called “meta” information associated with that e.g. time of submission, browser and website settings. This also includes any comments you may submit on blog articles or reviews.
Payment and transaction information
Your payment method details (credit card number and PayPal passwords) are tokenized when you make a payment. We only store payment tokens and not the actual payment method details on our websites.
Information you provide in general correspondence
We maintain records of conversations we may have with you (such as through email, chat or over the phone). We may also collect conversations we have with you or you have about us through third party platforms such as social media or review platforms.
Information about your use of our websites
The data we collect includes standard internet log information and details of visitor behaviour patterns, including IP address, browser type, pages requested, referring / exit pages and URLs, number of clicks, landing pages and other data of this nature. This automatically-collected data is processed in a way that does not give us access to the personally identifiable information. We use various third party tools for this, primarily:
- Google Analytics
- Facebook Analytics and the Facebook Pixel
How do we use this information?
We use all the information we have to create personalised and useful services for users and potential users of our digital media services. Here’s how:
Providing, improving and developing our services.
- Delivering the services you request: your data will be an integral part of delivering any of the interactive services you interact with on our websites e.g. blog comments. This also applies for fulfilling your requests (e.g. if you fill out the contact form)
- Personalising your experience: We may also use your data in less obvious ways to enhance and personalise your experience of our services. For example:
- remembering your preferences to save you re-entering information you’ve already given us
- showing you what we believe to be the most relevant content on the site to you. For example we may suggest related products to items you have in your shopping cart.
- we may use the information you provide us to provide you with information and services we deem to be highly relevant to you.
- Product research and development: We use the information we have to come up with ideas for new features and products that we then develop and test. We may conduct surveys and research as part of this.
- Data for legal purposes: There may be instances where we need to process your personal data for compliance with a legal obligation or the rights of individuals. We may process personal data where necessary for legal summonses, claims, court order or other legal processes. We may process personal data where necessary for obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice.
Communicating with you
We use your information to send you marketing communications, communicate with you about our services and let you know about our policies and terms. We also use your information to respond to you when you contact us as well as providing the transactional emails and communications (such as an order confirmation or the newsletter you opted in for).
Providing anonymous data to the marketing industry
Information collected on our websites and as part of our services is occasionally analysed and aggregated to provide useful statistics and general information to our clients, potential clients and other industry players. Your information may be anonymised and/or grouped together in non-personally identifiable ways to provide information such as:
- Indicative market trends e.g. increases or falls in demand for certain topics
- Case studies of what does and doesn’t work
It is always fully anonymised before sharing.
Improving the efficiency of our marketing and advertising
We only want to reach people with a genuine interest in empowering themselves with the WordPress web publishing platform. Ultimately through being able to tailor our advertising and marketing we can provide more relevant and useful experiences as well as have more funds available to invest in improving our services.
How is this information shared?
Sharing with Third-Party Partners
Please be totally assured that you will not find yourself on random databases as a result of the use of our sites and services! We do however share your data with partners who help us provide and improve our products and services as follows:
Vendors and service providers: Your information is likely to be available to a greater or lesser extent to those who support our business (and their subcontractors) including:
- Our web developers (access only)
- The technical infrastructure hosts (data) – Kinsta Ltd, Fancy Chap Ltd (Flywheel) and Vultr Holdings Corporation
- Our advertising providers (data including email addresses) – primarily ActiveCampaign, Mailchimp and Facebook
- Our accountants and bookkeeper (data)
- Our online payment service (data) – PayPal Pte. Ltd
- Email provider (data) – Help Scout Inc and Fastmail Pty Ltd
- Analytics provider (anonymous data) – Google Analytics, Facebook Pixel, Pingdom, Inspectlet among others
In each case we seek to provide the minimum amount of information or access necessary for those third parties to fulfil their obligations to us and ultimately to you. Where we can we also impose strict restrictions on how our partners can use and disclose the data we provide (telling Facebook etc what to do is a little more difficult!!).
Advertising partners: as described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Non-financial third party services on our websites: Like many others, our websites includes functionality provided by third parties. A common example is an embedded YouTube video or a Facebook like button. In each case the providers of these services will likely collect data about your usage that they will use to build up your profile as you search the web. Our sites may make use of the following: embedded videos, presentation slides, maps, and social media like and share buttons.
The above lists may change from time to time.
Please note that if the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner.
Transfering your data internationally
- In the case of US based entities, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield; or
- In the case of entities based in other countries outside the EEA, entering into European Commission approved standard contractual arrangements with them.
You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU.
How do we secure your information?
While no online service is 100% secure, we work hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our sites for potential vulnerabilities and attacks.
To enhance the security of your account, we encourage you to ensure your account password follows best practices.
What is our legal basis for processing data?
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
- as necessary to fulfill our contractual obligations to you
- consistent with your consent, which you may revoke at any time through updating your profile;
- as necessary for our (or other’s) legitimate business interests, including our interests in providing an innovative, personalised and profitable service to you and others, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data.
- as necessary in the public interest; and
- as necessary to comply with our legal obligations;
Your right to access, rectify and erase personal information
How will we notify you of changes to this policy?
If we make substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages and/or contacting you directly if we deem it a substantial enough change.
How to contact us with questions
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at
[email protected] or by mail using the details provided below:
David Wang New Media
MBE Suite #138 No. 25 Jalan Anggerik Vanilla N31/N Kota Kemuning
4040 Shah Alam, Selangor MALAYSIA