Half the money I spend on marketing is wasted; the trouble is I don’t know which half
Google Analytics enables you to understand what’s going on with your website, helping you answer questions like:
- How many people visit my website?
- Where do my visitors live?
- What websites send traffic to my website?
- What marketing tactics drive the most traffic to my website?
- Which pages on my website are the most popular?
Here’s how to easily setup Google Analytics on your website.
Sign up for Google Analytics
Skip to the next section if you already have a Google Analytics account.
Start by signing up for a Google Analytics account at
analytics.google.com. Click the Sign up button and follow the steps to create your Google Analytics account, and add your website. Accept the Terms of Service to complete the sign up process. You’ll be sent to the Tracking Code screen for your website.
Ignore the instructions about copying and pasting the code into your website – we’ll simplify that step with a handy plugin.
Google Analytics Dashboard by ExactMetrics
Google Analytics Dashboard for WP (GADWP) is a plugin that installs the tracking code from the previous step onto your WordPress website. The plugin also provides some handy features like excluding your own visits from Google Analytics and displaying a summary report right within your WordPress dashboard. Here’s how to set it up.
Proceed to Plugins → Add New and search for “Google Analytics Dashboard”. Install and activate the Google Analytics Dashboard for WP by ExactMetrics plugin.
Once activated, the plugin adds a Google Analytics menu item to the dashboard menu. Navigate to Google Analytics → General Settings. Now link the plugin with your Google Analytics account following these steps:
- Click the Authorize Plugin button
- Click the link to Get Access Code
- Login to your Google Account and allow GADWP to view your Google Analytics data
- Copy the access code
- Return to the GADWP settings screen and paste the access code into the field. Click the Save Access Code button
- If you have more than one website on your Google Analytics account, select it from the list and click the Save Changes button
If you operate in a country where you must limit the personal data collected from your visitors, navigate to Google Analytics → Tracking Code. Click on the Advanced Settings tab and enable the following options:
- Anonymize IP
- Enable support for user opt-out
- Exclude tracking for users sending Do Not Track header
By this point, you have completed the installation! All you have to do now is wait for enough data to be compiled. Check your analytics plugin again after 24 hours to view collected data.
While we suggest the Exactmetrics plugin, there are other options available too. See: The 4 Best Google Analytics Plugins For WordPress.
Many of these plugins offer premium upgrades. If you are just starting out, the free version is sufficient. Later on, you may want to upgrade to Pro versions. Keep an eye out for promotions, especially during Cyber Mondays – you may be able to snag incredible deals on the Pro versions!