Editor’s note: In this post, Jade Craven from BloggersToWatch.com compiles the best tips to enhance your blog’s About Page
On nearly every website, the About Page is among the most visited pages. This one page can influence whether or not someone becomes a fan of your blog.
It is easy to write a mediocre About Page and slap it up on your blog. A compelling About Page can be difficult to write. It’s hard to know what information to include and what order to place it in.
In this post, I’ll walk through some of the ways you can make your About Page shine.
1. Tell them why they should care
All About Pages need a narrative. That much is a certain. However, many bloggers are so focused on telling their story that they forget to think about what the reader wants.
Share your story, but guess what it isn’t about you! Everything you tell them about you secretly must reveal something about them. Stand in the shoes of the person you’re talking to and tell them something that’s going to make them give a damn. Why might they care about this? If the connection between you and them isn’t clear, delete it.
Jane Copeland, How To Write A Killer About Page
This can be difficult if you aren’t a copywriter. Here are the top tips from my community:
- Belinda, from Copywrite Matters, suggests that you link “all your expertise back to how you can help the reader with their particular issues.”
- John Haydon recommends that you “speak to them – as if they’re sitting across from you at a coffee shop. This person sitting across from you – what questions will they have about who you are and what you do?”
- Rae Hoffman says that this is “your chance to tell the reader what they can expect from your content and why they should want to read it on the regular. And why your blog is different than the hundreds or thousands of others out there on the same topic”
More ideas – Steve Kamb thanks new readers at Nerd Fitness before sharing his goal to help his community. Debs explains how her site can help readers of Learn with Play at Home by describing why she started her blog.