Yoast SEO is a comprehensive plugin to help increase your visibility in search rankings and social media. Using this plugin won’t replace your online marketing activities, but it will set the foundation for your online marketing success. It paves the road for potential traffic to your website.
New users are often intimidated with how to use Yoast SEO because it is so chock full of features. On top of that, Yoast SEO tutorials always use technical phrases and acronyms like on-page SEO, SERPs, Open Graph meta and more. This article will guide you through the essential setup and basic use of the plugin using plain English as much as we can.
We’re not aiming to teach you all of Yoast SEO’s features (there is a training course for that). Most website owners aren’t going to make use of all the plugin features anyway. My goal is to show you the settings you must configure and give you a quick overview of it’s most important features. Ready? Let’s go!
Essential Setup for Yoast SEO
The first step, of course, is to install the Yoast SEO plugin. Go to the Plugins → Add New screen and search for Yoast SEO, then install and activate it if you haven’t already.
With the plugin activated, you’ll find a new SEO item in the WordPress dashboard navigation. You’ll also see a prompt to start the tour. Do the tour or dismiss it. Now, to configure the most important settings for the plugin.
We’ve organized the article according to the pages in the plugin settings and highlighted the specific tabs you should configure with checkboxes. Some settings pages are not mentioned because they are more “advanced” than “essential” but you can learn about them with the inline Help Center on almost all of the Yoast SEO settings pages. [Read more…]