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Step 1: Ensure a solid foundation
First and foremost, we want to make sure that your website works properly before we begin more people to it.
We start with an assessment to ensure that all elements of your website are working to the best of its ability. We will detail issues limiting your website’s SEO potential, alongside suggestions of what you may need to consider in the future.
This SEO assessment will cover everything from:
- Can Google find all the pages on your website?
- Is your website mobile friendly?
- Are you losing visitors on your website due to slow loading pages?
- Are you tracking key interactions with your website in Google Analytics and is your Google Analytics account set up correctly?
- Are there any elements broken that are hindering potential customers from making a purchase/sending you an inquiry?
Step 2: Your personalized SEO strategy
We will conduct basic keyword research to identify search keywords that you want to be found for, and what your target customers are actually looking for. This research allows you to improve the content of existing pages to match the targeted keywords better, and suggests new content that you can create to rank for the chosen keywords.
The assessment would also have revealed other areas for improvement on your site, and provide you a roadmap to improve your site structure, site speed and content to increase your rankings.
