In our last article we gave you an introduction to caching is and how it could benefit your WordPress site. In this follow up article, we’ll show you how to optimize and speed up your WordPress site in just a few clicks using the W3 Total Cache plugin.

The W3 Total Cache plugin, or W3TC, is a powerful caching plugin used by top sites like Mashable, Smashing Magazine and MakeUseOf.com. W3TC can help your site pages load quicker, help withstand traffic spikes and provides loads more features. Best of all, W3TC is free.

To measure the performance increase when using W3TC, let’s start by performing a Page Speed Test at https://developers.google.com/pagespeed/. Here are the results of The ClickStarter before we activated W3TC.

Before Caching — 71/100

Let’s see if we can do better with W3TC. Continue Reading →

No one likes a slow website. People take it as a sign that the website is neglected or low quality. On the other hand, fast and responsive pages are a signal of higher relevance and quality for a website. Even Google is ranking faster websites higher in search results.

One of the most powerful things that you can do to speed up your WordPress site is to cache it. In this article, we’ll explain what caching is and why you should consider implementing it.

Caching Explained

What can a fast food restaurant teach website owners? Continue Reading →